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Creative Workshops & Facilitation

Context & User Research

COLLABORATORS


Aída specializes in creating and facilitating impactful workshops tailored to diverse organizational needs. Her expertise lies in transforming workshops into dynamic spaces for collaboration, innovation, and impactful social change on both local and international scales. 

By providing valuable data on the cultural and social factors that influence how people perceive and use services and products, Aída’s work helps to develop projects with a strategic and a more sensitive perspective. Her distinctive value is to gain insights into human behavior by exploring social scenarios through embodied-knowledge.


The design of workshops includes

  • Understanding the context, teams, and objectives.
  • Structuring the workshop timeline in relation to activities.
  • Designing unique methods/tools based on participants and objectives.
  • Creating adequate space for workshop activities
  • Facilitating the workshop


The development of social studies covers

  • Interviews
  • Surveys
  • Ethnography studies
  • Quantitative + qualitative research
  • Desk studies
  • Embodied-strategies

The outcomes and research report could be in form of

  • Booklet (writing report with graphics and images)
  • Articles
  • Workshops
  • Film (media)
  • Presentation
  • Exhibition
                 


hi@aidaherrerape.com
Tel + 49 152 363 365 79
Berlin, Germany

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@ Aída Herrera Peña 2025
Mark