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Whether you need to understand your audience, unlock your team’s creativity, or design a resilient strategy, I guide the process. 



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Systems Diagnostics & Strategy

Context & User Research

Creative Workshops & Facilitation


When your organization is facing a complex challenge—from an unclear value proposition to declining engagement—the solution lies in understanding the entire system. This is a holistic deep dive to diagnose core issues and co-create a resilient strategy for the future.
To create something that truly resonates, you must first understand the world of your audience. This service goes beyond standard analytics to uncover the deep, often unarticulated, cultural and social factors that shape human behavior.
Some challenges can only be solved when you bring the right people together in a carefully designed space. I design and facilitate high-impact workshops, meetings, and convenings that move beyond discussion to build trust, unlock creativity, and drive critical decisions.

My Process:

  1. Deep Discovery & Immersion 

    Our work begins with a full immersion into your organization. Through conversations with you and your team, analysis of existing materials, and on-site observation, I build a complete picture of your current state.

  2. Holistic Systems Mapping 

    We visualize the interconnected parts of your challenge: your services, internal processes, brand story, and financial realities. This helps us see where the real friction points and hidden opportunities lie.

  3. Strategy Co-Creation & Roadmap 

    Armed with a clear diagnosis, we work together to generate solutions and build a new, coherent strategy. You receive a practical roadmap with prioritized initiatives and clear next steps to implement the change.

This service is best for

  • Organizations feeling "stuck" or facing a challenge they can't quite define.
  • Founders needing to refine their business model and strategic direction.
  • Teams looking to move from an unstructured state to a clear, resilient path forward.


My Process:

  1. Research Design & Scoping:

    We begin by defining your core questions. I then design a bespoke research plan, selecting the right blend of methods—from ethnographic interviews to my unique embodied and performative techniques—to get the insights you need.

  2. Immersive Fieldwork:

    This is where I enter your audience's world. Through deep observation, conversation, and participation, I gather rich qualitative data, paying close attention to the nuances of lived experience.

  3. Synthesis & Storytelling: I

    analyze all materials to identify key patterns and powerful human stories. You receive more than a report; I deliver the insights in a compelling format—a strategic document, a visual presentation, or even a short film—that your team can understand and act upon.

This service is best for:

  • Organizations needing to understand a new market or user segment.
  • Teams looking to validate a new product or service idea with deep insights.
  • Projects requiring a more sensitive, human-centered alternative to purely quantitative data

My Process:

  1. Goal & Agenda Design:

    We start by defining the single most important outcome you need from your gathering. Based on this, I design a bespoke agenda and a methodological framework to guide the group there.

  2. Experience & Materials Co-creation:

    I develop all the custom tools needed for an engaging session, ensuring every element is designed to make your diverse, multicultural team feel comfortable and ready to contribute.

  3. Expert Facilitation & Synthesis:

    During the event, I guide the process, manage the energy of the room, and foster an environment of trust. Afterwards, you receive a clear synthesis of the key insights and decisions, ensuring the momentum is translated into real-world progress.

This service is best for:

  • Aligning Your Team: Getting everyone on the same page for a new vision or complex strategy.
  • Solving Hard Problems: Tackling a specific challenge in an intensive, collaborative sprint.
  • Sparking New Ideas: Kicking off a project with a powerful brainstorming session or building deep empathy for your users.
  • Building Community: Bringing a network together to connect and make key decisions.
Mark