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CONTEXT & USER RESEARCH












For teams exploring new markets, validating product and services ideas, or seeking human-centered insights beyond purely quantitative data.











WHY USER RESEARCH                          



To create something that truly resonates, you must first understand the world of your audience. This service goes beyond standard analytics to uncover the deep, often unarticulated, cultural and social factors that shape human behavior.

I work closely with teams to understand people as humans with stories, cultures, and emotions that shape what they need and value.
HOW DOES IT WORK                                

My approach is hands-on and immersive: I step into real contexts, listen deeply, and sometimes use movement, performance, or creative experiments to surface what numbers can’t show.

Every project begins with the right questions and a research design shaped for your context. What I deliver are insights that moves you, stories you remember, and a clear direction for action.






Ready to understand your users on a deeper level? Let's design a research plan to uncover the insights you need.


Book a Discovery Call
Mark